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Herve Leger

Founded in 1989, BCBGMAXAZRIAGROUP is the lifetime vision of one man: Founder, Designer, Chairman and Chief Executive Officer Max Azria. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman—thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning “good style, good attitude,” the brand embodies a true combination of European sophistication and American spirit.
In 1998 BCBGMAXAZRIAGROUP acquired the Hervé Léger fashion house, marking the first time in history that a French couturier had been absorbed by an American designer. Azria relaunched the Hervé Léger label in early 2007 with iconic styles that have been embraced by celebrities around the world.

Herve Leger / New Collections


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