The iconic flagship Alexander McQueen store on Old Bond Street, London has just undergone a dramatic makeover! The two-story building has re-opened with a bang and seeks to give an even greater insight into the enchanting world of McQueen. The floor space is dedicated to showcasing and demonstrating the inspiration behind the label, the brand, the designs and the couture – with each wall being covered in tailored paneling, cactus flowers, tangled flowers (the iris was a favorite of the late Alexander McQueen!) and of course skulls. The boutique is solely dedicated to women’s wear and accessories.
Paraphrasing Sarah Burton, the head creative director, the ideology behind McQueen is to not take things as they look from a distance but to experience them up close and uncover the actual truth behind them. It is of utmost importance that every item in the store feels “precious”. The designer has once again worked with David Collins Studio- which has designed the interiors for numerous McQueen stores.