Having bid adieu to his influential 16 years reign at Louis Vuitton, Marc Jacobs is now focusing his attention on overhauling his namesake brand, Marc Jacobs and Marc by Marc Jacobs. The designer plans to treat his own label with a complete makeover by planning to open a flagship store in New York, expansion of his own shoe line, revive the handbag business which has lost its sheen in the recent years, redesigning his logo and also may be showing his collection in Paris rather than New York. His off-set line, Marc by Marc Jacobs, is also getting a facelift, with a name change happening in the near future. Katie Hillier and Luella Bartley will also showcase the line’s newest collection at New York Fashion Week for their first time with the brand.
To be opened at the end of the year, the flagship store is expected to include the various facets of the brand: Marc by Marc Jacobs store for women; the bookstore, Bookmarc; Marc by Marc for men; and Little Marc, for children. It will be a kind of fantastical MarcLand, where $2,300 shearling coats are sold alongside $2 condoms and $40 rain boots, each in some ephemeral way enhancing the value of the other.